We are pleased to announce that we are rebranding. The mission of Tensorflight is to accelerate the understanding of the world through technology. We do this, in order to provide superior property intelligence solutions with the most complete data return and best-in-class accuracy to transform the insurance industry.
Since 2018 we have been constantly evolving. The passion of everyone here at Tensorflight, combined with our brand values of quality, speed, and flexibility, all together created the company that we are today.
Our new branding provides a clear insight into what to expect from us: flexibility, quality, and passion. With the power of technology and our people, we are turning uncertainties into predictions.
What is changing?
We’re changing the following brand elements:
- The logo
- The colors
- The fonts
- The layout
Our new logo
The new logo consists of one line. It’s also half of a pin that symbolizes the location and half of two types of buildings: commercial and residential. The uniqueness and quality of this logo lie thanks to the proportion and the absence of unnecessary details. Sharp corners emphasize that the brand’s industry is technological.
The color blue highlights qualities such as trust and intelligence and the font Roboto was used in the name to emphasize the uniqueness and modernity of this brand.
Tensorflight’s brand identity uses a split complementary palette. The main place takes blue tints and shades to create a feeling of trust and intelligence.
Orange is used as an accent color to support the blue and bring creativity and youth to the color palette and website. White color refers to modernity and technology.
From now on, we are embracing all of our values at the highest possible level. All new promotional materials will be aligned with the new company branding. Thanks to our customers and their continuous feedback we’ll always be evolving. We can’t wait to see what the future brings.
There’s way more to come in 2023.